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Friday, March 28, 2008 3:26 PM 27136 A Brief History of Industrial Design.doc
Thursday, January 17, 2008 1:35 AM 1559299 Aaker Brand personality.pdf
Sunday, March 09, 2008 9:55 AM 116208 angelmar.pdf
Saturday, April 12, 2008 12:30 AM 188647 Balasubraman.pdf
Thursday, January 17, 2008 1:51 AM 1163682 Bitner, Booms, Mohr JM1994 Critical service encounters The employee's viewpoint.pdf
Thursday, January 17, 2008 1:03 AM 1497690 Bloch 1995 Seeking the ideal form product design and consumer response.pdf
Thursday, January 17, 2008 12:30 AM 1387690 Bloch Brunel Arnold Individiual differences in the centrality of product aesthetics.pdf
Wednesday, April 02, 2008 9:28 PM 3506420 bolton.pdf
Thursday, January 17, 2008 6:55 AM 179422 Brand and branding , research findings and future priorities.pdf
Thursday, January 17, 2008 12:21 AM 5195875 Brand personality chapter from D.Aaker.pdf
Thursday, January 17, 2008 9:39 AM 2403149 chandy-prabhu, what will the future bringDominance, technology,expectations and radical innovation.pdf
Thursday, January 17, 2008 9:39 AM 1663800 chandy-tellis1998, organizing for radical product innovation-theoverlooked role of willingness to canibalize.pdf
Thursday, January 17, 2008 9:39 AM 8790135 chandy-tellis2000, the incumbent's curse, incumbency size and radical product innovation.pdf
Thursday, January 17, 2008 6:56 AM 1977096 Chaudhuri Holbrook Chain of effects from brand trust and rand affect to brand performance 2001.pdf
Thursday, January 17, 2008 9:39 AM 2518327 conner-historical comparison of resource based theory and fiveschoolswithinindustrialorganisationeconomics.pdf
Friday, March 28, 2008 3:29 PM 663601 creusen&schoormans.pdf
Thursday, January 17, 2008 9:39 AM 399910 Day also Kerin 1992.pdf
Thursday, January 17, 2008 6:59 AM 1307542 Deshpande and Webster Organizational Culture And Marketing Defining The Research.pdf
Thursday, January 17, 2008 6:59 AM 3790057 Drucker 2002 The discipline of innovation.pdf
Wednesday, February 27, 2008 10:51 AM 195557 eisenstein-hutchinson.pdf
Thursday, January 17, 2008 9:39 AM 1598224 fisher, maltz,zaworski,enhancing communication between mktg and engineering, ther moderating role of relative functional identification.pdf
Thursday, January 17, 2008 9:39 AM 1318885 frankwick,ward,hutt ,reingen -evolving patterns of org beliefs in formation of strategy.pdf
Thursday, January 17, 2008 9:39 AM 1318885 frankwick-evolving patterns of org beliefs in formation of strategy.pdf
Thursday, February 07, 2008 9:49 PM 257833 gebhardt.pdf
Thursday, January 17, 2008 1:07 AM 3848913 Geyskens Gielens Dekimpe The market valuation of Internet channels additions 2002.pdf
Thursday, January 17, 2008 1:43 AM 7633587 Glazer, Mktg in info intensive environment, strategi implications of knowledge as an asset.pdf
Thursday, January 17, 2008 1:50 AM 853596 Holbrook 1986 Aims Concepts and Methods for the representation of indiv differences.pdf
Thursday, January 17, 2008 9:39 AM 1777574 homburg,workman,krohmer-marketing's influence within the firm.pdf
Thursday, January 17, 2008 12:45 AM 4100470 Hurley nd Hult JM 1998 Innovation, Market Orientation, and Organizational Learning An Integration and empiricl examnation.pdf
Thursday, January 17, 2008 9:39 AM 1569428 hutt-reingen-ronchetto, tracing emergent process in mktg strategy formation.pdf
Thursday, January 17, 2008 9:39 AM 775875 hutt-walker.-wranckwick, hurdle the cross-functional barriers to strategic change.pdf
Thursday, January 17, 2008 12:45 AM 203810 Im and Workman Mkt proentation, creativity and NP performance in High tech firms JM2004.pdf
Thursday, March 27, 2008 10:05 AM 583168 JPIM3.2.doc
Thursday, January 17, 2008 9:39 AM 1379360 keisenhardt-agency theory an assessment and review.pdf
Thursday, January 17, 2008 10:00 AM 288846 Keller and Sood 2003.pdf
Thursday, January 17, 2008 1:45 AM 2245802 Keller Brand equity 1993.pdf
Thursday, January 17, 2008 1:10 AM 1520707 Kohli and Jaworski JM1993 Market orientation Antecedents and consequences.pdf
Thursday, January 17, 2008 12:47 AM 1654874 Kohli Javorski JM1990 Market Orientation The Construct, Research Propositions, A.pdf
Thursday, January 17, 2008 12:41 AM 2407348 Levitt 1983 Globalization of Markets.pdf
Thursday, January 17, 2008 12:56 AM 1802324 Low and Fullerton Brands Brand management and the Brand Manager System 1994.pdf
Thursday, January 17, 2008 1:14 AM 1290861 Madhavan and Grover,from embedded knowledge to embodied knowledge, NPD and knowledge management.pdf
Thursday, January 17, 2008 1:49 AM 4505956 Maxham Netemeyer JM 2002 A longitudinal study of complaining customers' evaluations of multiple services (1).pdf
Thursday, January 17, 2008 12:34 AM 4505956 Maxham Netemeyer JM 2002 A longitudinal study of complaining customers' evaluations of multiple services (2).pdf
Thursday, January 17, 2008 12:25 AM 4505956 Maxham Netemeyer JM 2002 A longitudinal study of complaining customers' evaluations of multiple services.pdf
Thursday, January 17, 2008 12:29 AM 4118543 McAlexander Schouten Koening Building brand Community.pdf
Thursday, January 17, 2008 12:36 AM 1905568 Menguc, Auh JAMS 2006 Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation (3).pdf
Thursday, January 17, 2008 1:51 AM 0 Meuter, Ostrom, Roundtree Bitner JM 2000 Self-service technologies Understanding customer satisfaction with technolologies understanding customer satisfaction with technology based service encounters.pdf
Thursday, January 17, 2008 9:39 AM 1365172 mintzberg-crafting strategy.pdf
Thursday, January 17, 2008 9:39 AM 1633514 moorman and rust-the role of marketing.pdf
Thursday, January 17, 2008 1:43 AM 1964 Moorman, “Organizational Market Information Processes Cultural Antecedents and New Product Outcomes,” Journal of Marketing Research, 27 August 1995) 318-335.pdf
Thursday, January 17, 2008 9:39 AM 10644014 moorman-minor, the convergence of planning and execution, improvisation in NPD.pdf
Thursday, January 17, 2008 12:53 AM 1460152 Na rver Slater JM1990 The Effect of a Market Orientation on Business Profitability.pdf
Thursday, January 17, 2008 9:39 AM 8197037 noble and mokwa, implementing strategies- developing and testing a managerial theory.pdf
Thursday, January 17, 2008 12:59 AM 3782271 Noble, Sinha, Kumar JM 2002 Market orientation and alternative strategic orientations A longitudinal asssesement.pdf
Thursday, January 17, 2008 7:02 AM 766118 Parasuraman, Berry, Zeithaml Sloan Managt Review 1991Understanding Customer Expectations of Service.pdf
Thursday, January 17, 2008 1:01 AM 819813 Parasuraman, Zeithaml Berry JM 1985 A Conceptual Model of Service Quality and Its Implications for Future Research (6).pdf
Thursday, January 17, 2008 1:00 AM 819813 Parasuraman, Zeithaml Berry JM 1985 A Conceptual Model of Service Quality and Its Implications for Future Research.pdf
Thursday, January 17, 2008 9:39 AM 3046830 peter drucker 1985,HBR, the discipline of innovation.pdf
Thursday, January 17, 2008 1:09 AM 2259810 Porter Competitive Advanatage of Nations 1990.pdf
Thursday, January 17, 2008 9:39 AM 2807021 porter-what is strategy.pdf
Thursday, January 17, 2008 9:39 AM 3520703 rajan-marketing strategy an assessment of the state of the field and otlook.pdf
Thursday, January 17, 2008 12:54 AM 1818533 Rindfleisch and Moorman, “The Acquisition and Utilization of Information in New Product Alliances A Strength-of-Ties Perspective,” Journal of Marketing, 65 (April 2001).pdf
Sunday, March 09, 2008 10:00 AM 764264 roedder-john.pdf
Thursday, January 17, 2008 9:39 AM 4373324 ruekert-walker- marketing's interaction with other functional units-a conceptual framework and empirical evidence.pdf
Friday, March 28, 2008 3:29 PM 340820 sanchez.pdf
Thursday, January 17, 2008 1:36 AM 1168606 Sinkula JM1994 Market information processing and organizational learning.pdf
Thursday, January 17, 2008 1:02 AM 1264624 Sinkula, “Market Information Processing and Organizational Learning,” Journal of Marketing, 58 (January 1994), 35-45,.pdf
Saturday, April 12, 2008 12:22 AM 169434 song-zinkhan.pdf
Thursday, January 17, 2008 9:39 AM 270781 sorescu-chandy.prabhu sopurces and financial consequences of radical innovation;insights from pharmaceuticals.pdf
Thursday, January 17, 2008 10:02 AM 145492 srinivasan et al. - dominant designs.pdf
Thursday, January 17, 2008 9:39 AM 720439 stewart.-getting published reflections of an old editor.pdf
Thursday, January 17, 2008 9:39 AM 1347313 summers-guidleines for conducting research and publishing in marketing from conceptualisation to the review process.pdf
Thursday, January 17, 2008 7:04 AM 280420 Swan, Kotabe, Allred Exploring Robust Design Capabilities 2005.pdf
Thursday, January 17, 2008 7:05 AM 1746404 Szymansk Bharadwaj VAradarajan JM 1993Standardization versus adaptation of international marketing strategy An empirical investigaton (7).pdf
Thursday, January 17, 2008 12:51 AM 2841919 Varadarajan Yadav Mktg Strategy and Iternet.pdf
Thursday, January 17, 2008 7:08 AM 1689719 Veryzer and Hutchinson Influence of unity and prototypicality on aesthetic responses to new product designs 1998.pdf
Thursday, January 17, 2008 1:02 AM 168513 Vorhies and Morgan (2005), Benchmarking Marketing Capabilities for Sustainable Competitive Advantage,” Journal of Marketing, 69 (1), 80-94.pdf
Thursday, January 17, 2008 9:39 AM 4961813 walker-ruekert, marketing's role in implementation of business startegies, critical review and conceptual framework.pdf
Thursday, January 17, 2008 9:39 AM 1751561 webster-the changing role of mktg in corporation.pdf
Wednesday, January 16, 2008 11:42 PM <dir> Week1
Thursday, January 17, 2008 10:14 AM <dir> Week2
Thursday, June 11, 2009 8:50 AM <dir> Week3
Thursday, January 17, 2008 1:13 AM 3199055 Zou and Cavusgil JM 2002 The GMS A broad conceptualization of global marketing strategy and its effect on firm performance.pdf