| Date |
Topics and
Assignments |
Readings |
| Nov 28 |
Introduction. Course
Overview, and Business Plan Discussion
Dr. Sloan's
Module
Guide and Overview
|
|
| Jan 24 |
Introduction to
Entrepreneurship
Forms of Business Organizations
Introduction to Entrepreneurship
Types of Business Structures
Prequel and Overview (The deliverables and Marketing)
Intro to Marketing (The formal definition of Marketing)
The
Fundamental Model
Boyd's OODA loop
Cyrus McCormick
article
Mental Models and Structures
Strategic Matrix Exemplar
Strat for China Econ Analysis
The
Death of Marketing
Xanthia
The Elegant
Nougat
Related links and materials:
Two articles at StartUpJournal.com:
Venture Capital Spending Hits Five-Year High
Venture Investors Back Green-Building Startups
Comparison chart for business structures at
BizFilings.com,
which has lots of other great information on all types of
business structures.
Quick-Inc Guide to Business Entities
A little entertainment
from Sam
Zell, legendary multi-billionaire real estate investor
and creator of REITs who recently
sold his REIT to a private equity firm for mega-gobs of
money ($700 million). This was (reputedly) his Christmas
card.
Special Note: The Finance portion
of this course will begin where Dr. Malone ended last semester.
There will be no review. You are expected to know all that Dr.
Malone covered and remember it. If you need to review that material
or remedy any deficiency in your understanding of it, you have until
SPRING BREAK to do so. - Dr. Hawley
Assignments:
By class time next Wednesday:
- Create and submit to the instructors a description of your
group structure, roles and responsibilities, and "how to get
yourself fired.
- Conceive and select TWO business ideas with mission statements
and general descriptions of the product/service to be offered, with
justification for how they will meet ALL of the required
criteria for the project.
Get familiar with the tremendous volume of resources on
Inc.com, particularly the
following:
Build a Strong Business Plan, Section by Section
This guide directs you to resources that can help
you construct and improve each section of your business plan. The
outline of what to include is excellent and should be used along
with Writing a Convincing Business Plan to guide you through the
construction of your business plan.Also explore
Entrepreneur.com, especially the great
How to Build a Business Plan on that web. This is a decent
description of what goes into a good business plan, although your
plan would be a bit light if this all you did. Still, it's a good
start, and the site provides many links to other resources.
You will also find a great deal of useful information in the
Small Business
Resources area at BusinessWeek online.
And last but not least, check out the vast materials at
www.startupjournal.com,
especially the MiniPlan tool, which will help walk you through some
basic decisions that you need to start thinking about.
|
CF 1
WCBP 1-4, 9
|
| Jan 31 |
Marketing Module I
(1) Marketing as an Idea
(2) The Fundamental Model and the Marketing Glossary
The Kartajaya Triple Triad of Relationships.doc
Glossary_MBA_622.doc
(3) The Demand Function and Aspects (and Benefits) or Offerings
Overview and Market Eras.doc
(4) The Firm Itself as an Actor: Firm Roles and Aspects of Firms
Firm Imperatives Knowledge Information.doc
(5) The Business Plan: Its Care and Feeding
McCormick article
|
WCBP 5 |
| Feb 7 |
Marketing Module II
(Due Diligence)
(6) Taguchi Loss Function, the
Offering, and Profitability
Dr_Taguchi.doc
(7) SWOT, Markets, and the Marketing Plan
(8) Covering the Bases; Unbelievable Preparation - Boyd
Getting_to_Gemba.doc
(9) Anticipating Change; Research - Blink (Gut) or Bend (Inflection)
(10) Linking Activity to Revenue - Product Life Cycle as a Result
Assignment:
By class time on 2/14 submit an
industry analysis for your business
|
WCBP 6 |
| Feb 14
|
Marketing Module III
(11) Entrepreneurship/Intrapreneurship
Defs_of_Entrepr.doc
Entre_Education.pdf
(12) Lessons from Combat: Boyd and First Loser; Winner and the Dead
Guy
The
ESSENTIAL BOYD.doc
The Man to Thank John Boyd.doc
Strategy_Fighter_Pilot _Boyd _Fast Company.doc
(13) The Decision-Making Cycle: Boyd
OODA_Decision_Process.doc
Boyd's OODA loop.ppt
(14) Matrix Thinking Revisited: 4P's or Something Different?
Kartajaya
(15) The 4P Matrix and DD Revisited
Fundamentals of Segmentation.doc
|
WCBP 7 |
| Feb 21 |
Marketing Module IV
(16) The Segmentation Conundrum; Quality Functional Deployment
Quality Functional Deployment.doc
(17) The Consumer Product Preference Space (CPPS)
Demand Function and CPPS.doc
(18) The Mathematics of Consumers
Why Geography Matters in Marketing Strategy.doc
(19) Customer Relationship Management (CRM)
Framework_for_CR_Mgmt.doc
(20) Knowing Customers and Offering Usage in Depth: Gemba
Assignment:
By class time on 2/28 submit a
market analysis, plan, and sales forecast for your business.
|
|
| Feb 28 |
Marketing Module V
(21) The Diffusion of Innovation ('Phenomenal' Profitability)
Diffusion of Innovation.doc
(22) The Product Life Cycle as a Planning Tool (Not just about
Revenue)
PLC_Issues_Discussed.doc
Product_Life_Cycle.doc
(23) Revenue Tracking (Methods, Meanings, and Margins)
Moore_Adoption_Chasm.doc
(24) Revenue Projection/Forecasting (Methods and Math)
Bloomberg.com_Richter.doc
Forecasting Total Market Demand.doc
Fundamental_Revenue_Discussion.doc
HH Calculator
(25) Transition to the Business Cash Budget Planning Phase
Transition to Cash Budgeting.ppt
|
WCBP 8 |
| Mar 7 |
Exam 1 - Marketing
|
|
| Mar 14 |
Spring Break |
|