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| Dr. Rahul Govind 336 Holman Hall, University of Mississippi, University, MS-38677 rgovind@olemiss.edu 662-915-7530 | ![]() |
EDUCATION
2004 1997 1995 | Ph.D., University of Pittsburgh, Pittsburgh, PA M.B.A., Indian Institute of Management, Bangalore, India B.A., (Economics), University of Delhi, Delhi, India |
ACADEMIC POSITIONS
Assistant Professor of Marketing | University of Mississippi | 2004 - Present |
Instructor of Marketing | University of Pittsburgh | 2003 - 2004 |
RESEARCH PUBLISHED AND UNDER REVIEW
Mittal, Vikas, Wagner Kamakura, and Rahul Govind (2004), “Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation.” Journal of Marketing, July, 68(3), 48-62
Govind, Rahul, Rabikar Chatterjee, and Vikas Mittal, “Incorporating Spatial Dependency in Clusterwise Regression Analysis.” Invited for Revision at the Journal of American Statistical Association.
Mittal, Vikas et al , “Quality of Life Perceptions of Nursing Home Residents and Caregivers: An Empirical Assessment of Theoretical Models” Invited for Revision at the Journal of Gerontology
OTHER RESEARCH IN PROGRESS
Govind, Rahul, Rabikar Chatterjee, and Vikas Mittal, “Segmentation of Spatially Dependent Regions for Managing Customer Satisfaction.”
Govind, Rahul, Rabikar Chatterjee, and Vikas Mittal, “Managing a Hospital Network to Address Spatially Dependent Patterns of Diseases.”
Govind, Rahul, “A Comparison of Frequency-Based Weighting Schemes for Geographically Weighted Regression.”
Govind, Rahul, Vikas Mittal, and Füsun F. Gönül, “Does Practice Make Perfect: The Impact of Panel Duration on Self-Reported Response Error.”
Govind, Rahul and R. Venkatesh, “Optimal Advertisement Scheduling in the Presence of Absorption Uncertainty.”
CONFERENCES
Govind Rahul, Rabikar Chatterjee, and Vikas Mittal, “Optimal Service Mix Provision in the Presence of Spatially Dependent Demand,” Marketing Science Conference, University of Maryland, College Park, Maryland, 2003.
Govind Rahul, Rabikar Chatterjee, and Vikas Mittal, “Segmentation of Spatially Dependent Regions: Methodology and Illustrative Application,” Marketing Science Conference, University of Alberta, Alberta, Canada, 2002.
HONORS AND AWARDS
2002
2001
1997
| Dean’s Research Award from the Ford Motor Company Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA Haring Symposium Fellow Indiana University, Bloomington, IN Director’s Research Grant for study of Indian Telecom Sector Indian Institute of Management, Bangalore, India |
PROFESSIONAL EXPERIENCE
1994-95 1997-98 | Compaq India Ltd., Distribution Manager, Bombay, India Hewlett Packard, Distribution Manager, Delhi, India |
TEACHING
Marketing Research
Marketing Management
Principles of Marketing