Schedule
First Half (Marketing)

The schedule for the 2nd half (Finance) is here.

Dr. Sloan (Saturday afternoon):

Orientation Chat
Prequel and Overview (The deliverables and Marketing)
Intro to Marketing (The formal definition of Marketing)
Dr. Sloan's Module Guide and Overview

Dr. Hawley (Sunday  morning):

Overview of Business Plan Project
Introduction to Entrepreneurship
Types of business structures

Related links and materials:

Comparison chart for business structures at BizFilings.com, which has lots of other great information on all types of business structures.

Quick-Inc Guide to Business Entities

Special Note: The Finance portion of this course will begin where Dr. Moya ended last semester. There will be no review. You are expected to know all that Dr. Moya covered and remember it. If you need to review that material or remedy any deficiency in your understanding of it, you have until SPRING BREAK to do so. - Dr. Hawley

Assignments:

By January 27:

• Create and submit to the instructors a description of your group structure, roles and responsibilities, and "how to get yourself fired.
• Conceive and select TWO business ideas with mission statements and general descriptions of the product/service to be offered, with justification for how they will meet ALL of the required criteria for the project.

Also, get familiar with the tremendous volume of resources on Inc.com, particularly the following:

Build a Strong Business Plan, Section by Section

This guide directs you to resources that can help you construct and improve each section of your business plan. The outline of what to include is excellent and should be used along with Writing a Convincing Business Plan to guide you through the construction of your business plan.

Also explore Entrepreneur.com, especially the great How to Build a Business Plan on that web. This is a decent description of what goes into a good business plan, although your plan would be a bit light if this all you did. Still, it's a good start, and the site provides many links to other resources.

And last but not least, check out the vast materials at www.startupjournal.com, especially the MiniPlan tool, which will help walk you through some basic decisions that you need to start thinking about.

CF 1

WCBP 1-4, 9

Marketing Module I

(1) Marketing as an Idea
     
(2) The Fundamental Model and the Marketing Glossary
         The Kartajaya Triple Triad of Relationships.doc
         Glossary_MBA_622.doc

(3) The Demand Function and Aspects (and Benefits) or Offerings
         Overview and Market Eras.doc

(4) The Firm Itself as an Actor: Firm Roles and Aspects of Firms
         Firm Imperatives Knowledge Information.doc

(5) The Business Plan: Its Care and Feeding

McCormick article

(6) Taguchi Loss Function, the Offering, and Profitability
          Dr_Taguchi.doc

(7) SWOT, Markets, and the Marketing Plan

(8) Covering the Bases; Unbelievable Preparation - Boyd
         Getting_to_Gemba.doc

(9) Anticipating Change; Research - Blink (Gut) or Bend (Inflection)

(10) Linking Activity to Revenue - Product Life Cycle as a Result

Assignment:

By 2/14 submit an industry analysis for your business

(11) Entrepreneurship/Intrapreneurship
            Defs_of_Entrepr.doc
            Entre_Education.pdf
           

(12) Lessons from Combat: Boyd and First Loser; Winner and the Dead Guy
            The ESSENTIAL BOYD.doc
            The Man to Thank John Boyd.doc
            Strategy_Fighter_Pilot _Boyd _Fast Company.doc

(13) The Decision-Making Cycle: Boyd
             OODA_Decision_Process.doc

(14) Matrix Thinking Revisited: 4P's or Something Different? Kartajaya

(15) The 4P Matrix and DD Revisited
             Fundamentals of Segmentation.doc

Marketing Module IV

(16) The Segmentation Conundrum; Quality Functional Deployment
            Quality Functional Deployment.doc

(17) The Consumer Product Preference Space (CPPS)
            Demand Function and CPPS.doc

(18) The Mathematics of Consumers
            Why Geography Matters in Marketing Strategy.doc

(19) Customer Relationship Management (CRM)
             Framework_for_CR_Mgmt.doc

(20) Knowing Customers and Offering Usage in Depth: Gemba

Assignment:

By 2/28 submit a market analysis, plan, and sales forecast for your business.

(21) The Diffusion of Innovation ('Phenomenal' Profitability)
            Diffusion of Innovation.doc

(22) The Product Life Cycle as a Planning Tool (Not just about Revenue)
             PLC_Issues_Discussed.doc
             Product_Life_Cycle.doc

(23) Revenue Tracking (Methods, Meanings, and Margins)
             Moore_Adoption_Chasm.doc

(24) Revenue Projection/Forecasting (Methods and Math)
             Bloomberg.com_Richter.doc
             Forecasting Total Market Demand.doc
             Fundamental_Revenue_Discussion.doc
             HH Calculator

(25) Transition to the Business Cash Budget Planning Phase
             Transition to Cash Budgeting.ppt
           
 

Exam 1 - Marketing

Spring Break